Endorsers
Cutting Horses
$8,130,000 NCHA
Growing up in a large Mexican-American family, he was taught the importance of family, hard work, and how to be a horseman. Idolizing his Hall of Fame father, Ascension Banuelos; Adan has credited him immensely for the success he has had thus far in his career.
Adan specializes in training and showing cutting horses, excelling at the highest level. At just thirty-four years old, Adan has already amassed over five million dollars in earnings aboard a horse. He is the future of the performance horse industry and a teacher to the younger generation of equine enthusiasts.
$3,167,000 NCHA
Jesse started at 10 cleaning stalls. At 14, he was breaking colts for five bucks a ride. In the summers, he went to Gerry Hansma’s, loping and riding two-year-olds. After high school he worked for him full time. Jessie then went to work for Allis Walton and then for Jarry Paton, who bought Metallic Cat. Getting to show at the Futurity on Rose Rey and walking to the herd in Fort Worth was the best feeling Jesse ever had. He spent so much time watching cutting videos growing up. He always dreamed one day he'd be able to do that, and "It felt so good to have achieved that."
$1,058,000 NCHA
Lance Cooper, son of Open Hall Of Fame rider Michael Cooper, has been making a name in cutting ever since he hopped in the saddle. Since becoming an open trainer in the fall of 2021 he has made several open and limited open finals at major LAE events including his success at his first open Futurity, making it all the way to the open semi-finals aboard Too Much Too Suen and now is a million dollar rider.
$1,319,000 NCHA
Working with her brother, Jim Good, at Double O Ranch, which is named after their father, Robert Good, Ali Good trains her own cutting horses. Her family has been apart of the cutting horses industry for generations, as her grandfather is Bill Riddle. She has been competing and taking home titles in Non Pro NCHA Futurity since 2017 but made her biggest splash this year with Kolt 45 "Freddie" bring home the Non Pro Futurity Championship.
$615,000 NRCHA
At the 2022 National Reined Cow Horse Association Snaffle Bit Futurity®, Lee Deacon achieved a dream he had long waited for—becoming a Snaffle Bit Futurity Champion. The Australian-born horse trainer came to the United States in 2016, where he began working for NRCHA Million Dollar Rider Chris Dawson. His earnings as both Open and Intermediate Open Champion launched Deacon into the top five rider spots for the year-end NRCHA standings. He won $200,000 in the Open and another $45,000 in the Intermediate Open, and that qualified him for the March 2023 American Performance Horseman event presented by Teton Ridge. Lee and his wife, fellow NRCHA professional Ashley Deacon, train together at their Marietta, Oklahoma, facility.
$6,216,000 NCHA
Michael Cooper never worked for a cutting horse trainer and literally came from nothing. He is from Missouri originally and learned about cutting when he traveled to Arkansas to visit relatives who happened to work for a cutting horse trainer. They offered to let Cooper work a cutting horse, and he couldn’t believe what he was feeling. He learned by watching everything he could about cutting and even wore out training DVDs. In 2009 Cooper was second at the NCHA Futurity. In 2011 he made the Futurity Finals on both his horses and placed third and fourth. Cooper highlights those as his most memorable achievements in the sport so far.
$4,734,000 NCHA
Matt Miller's drive for success in the horse industry knows no bounds. Born and raised in Jonesboro, Ark., he spent his younger years playing baseball and basketball. It wasn't until he reached junior high and high school that he really began to get into horses and showing. Matt is a member of the NCHA Non-Pro Hall of Fame and NCHA Riders Hall of Fame.
$929,000 NCHA
In 2008 Hayden took out a loan for $20K to buy a High Brow Cat yearling filly and then looked over every fence he could to work out how to train her. He has since trained Superfly, Melting Snow, High Brown Jackson, AND Metallic MVP. His most memorable moment in cutting was watching the 5/6-year-old final of the Super Stakes on his first trip to Texas in 2003. It was his first eye-opener to this level of cutting. Hayden Upton specializes in starting cutting and performance-based horses and has built a very successful reputation of horses coming out of his program being highly sought after by top trainers. He has consistently produced sale-topping 2-year-old prospects at the Western Bloodstock Futurity sales and has had several go on to very successful careers in both the Cutting and Reined Cow Horse events.
$1,382,000 NCHA
Colt first started his cutting career when he was six years old at the costume cutting in Jackson, Mississippi. Colt then went on to win his first NCHA check and buckle on the same day on Peppys Bo Diddley (owned by Daniel Keene), who at the time was his big brother Kolby’s main mount. Colt has served as the Area 16 Director for many years and then became the NYCHA Vice President. Being inducted into the Hall of Fame means a lot to Colt, knowing that what he did in his youth mattered. He is proud to join the Hall of Fame with his father, Casey Moore, and brother, Kolby Moore.
Barrel Racers
$1,500,000 + in Career Earrings
Dusky Lynn Hall from Huntsville, TX is a remarkable young athlete in the world of barrel racing! At just 10 years old, she made history by becoming the first child in the sport to earn over $1 million in lifetime winnings. She started riding at just 3 years old and her journey to stardom is credited to relentless practice, unwavering commitment, and a family that supports her all throughout.
$482,000 WPRA
Megan has been barrel racing ever since she was a little kid and is currently sitting at #5 in the world. Her mother, who was a professional barrel racer, is the one who actually got her into the sport. Megan said, “It has been in the family for generations. I grew up rodeoing. My mom and dad both did rodeo at the professional level, and the dynamic really comes full circle now that my daughter and my son are doing it. It just makes it so special because there just aren’t very many professional sports that you can compete in with your kids.”
$690,000 WPRA
Two time NFR Qualifier Barrel Racer and co-owner of Busby Quarter Horses with her husband, Jeff Busby, is out of Millsap, Texas but grew up in Lusk, Wyoming. She joined WPRA in 2008 but took a break from rodeo to attend college at Montana State University, where she played volleyball and earned a nursing degree, and to work in the ICU unit at a hospital in Billings, Montana. While 2024 was the first time she ran down the alley at the Thomas and Mack she had bred and raised numerous horses which have made the trip including Jets Top Gun "Benny" that helped carry Brittany Pozzi Tonozzi to her third world title in 2023. A few other famous horses from Busby Quarter Horses include Famous Lil Jet and Famous Ladies Man. They are well known for their famous stallion Blazin Jetolina "Jet" who has since passed but produced several NFR Qualifiers, Futurity, Derby, Slot Race, 1D, and rodeo champions in barrel racing.
Horses
Valley Equine
The stallions managed at Valley Equine represent a collection of the performance horse industry’s finest. True to our mantra, BVSS strives to provide the very best quality in performance, pedigree, and production throughout their stallion battery to advance the genetics of the Western performance equine.